About SEO Jury
Independent SEO judgment for law firms making important decisions.
About SEO Jury
Why This Firm Exists
Most law firms don’t struggle with a lack of SEO activity.
They struggle with knowing whether that activity is actually leading to more signed cases.
SEO is often executed without a clearly defined strategy, clear priorities, or proper attribution. As a result, firms invest significant time and money while remaining uncertain whether their SEO efforts are contributing to the cases they ultimately sign.
OUR PURPOSE
To help law firms sign more cases by providing independent SEO judgment, strategic clarity, and education.
The Jury
Marian Mursa
Founder & Chair of SEO Jury
Marian has spent over a decade working in legal marketing and SEO, on both the agency and firm-side.
He founded and exited a law firm SEO services brand, served as VP of SEO in a large agency environment, and oversaw millions of dollars in SEO spend across competitive legal markets.
His focus today is helping law firm leadership understand whether their SEO strategy is actually contributing to signed cases – and what to do when it isn’t.
Jill Carren
SEO Jury Member
Jill is a senior SEO strategist with over 20 years of experience evaluating search strategy across a wide range of industries.
Her expertise lies in identifying patterns that cause SEO efforts to underperform – from misaligned strategy to execution gaps and measurement failures.
At SEO Jury, Jill brings an independent, cross-industry perspective to help law firms distinguish between activity and progress toward real business outcomes.
We do not sell SEO services.
This separation allows us to give law firms unbiased, outcome-focused judgment without incentives to upsell or defend executions.
Independence By Design
No SEO implementation
Signed-Case Focused
Benchmark-Based Evaluation
No competition with agencies