Independent SEO Judgment –
before you commit time or money
We evaluate whether your current SEO strategy can realistically lead to more signed cases.
Everything We Do Is Measured by Signed Cases
SEO evaluation, strategy, and oversight – all tied to case outcomes, not activity
What This Is
We evaluate SEO based on whether it contributes to real, signed matters – not rankings or traffic alone.
When needed, we provide a clear SEO strategy focused on attracting the right cases, not just more leads.
We help partners and managing attorneys decide what to keep, change, or stop – with clarity.
What This Is Not
We don’t write content or build links – we evaluate and guide the work.
We don’t compete with your agency; we ensure their work aligns with the firm’s goal.
We don’t measure success by tasks completed – only by progress toward signed cases.
We evaluate strategy, execution, and vendors through a single lens: measurable growth in signed cases.
SEO Strategy & Case Fit
Does your SEO strategy increase the number of cases your firm actually signs?
Agency Work, Strategy & Oversight
Are your SEO vendors making progress toward signed cases and can you prove it?
Website & Conversion Signals
Does the website convert traffic into qualified leads?
Focused SEO Review (When Relevant)
Technical and on-page review only when it impacts case acquisition and strategy discussion.
How It Works
1. Share Context
2. Independent Review
3. Plain-English Judgment
4. Decide Next Steps
Cost & Independence
The initial second opinion is provided at no charge.
The conversation is free.
The written strategy is not.
Independent. Advisory only.